Imagine a normal town, in middle America, comprised of farmers, doctors, hitchhikers, and other normal occupations. Now imagine that same town, turned into a wasteland after a barrage of Soviet nuclear missiles. This is the plot of arguably the most influential Cold War film ever made, The Day After.
The idea The Day After was initially created ABC's Motion Picture Director, Brandon Stoddard. He was inspired by the movie and novel The China Syndrome which depicts a nuclear power plant going through a nuclear meltdown. The name The Day After was chosen because the movie did not focus on the nuclear war itself, instead, it focused on the fallout of the war and how everyday people were affected.

The Day After's impact was not only felt by normal citizens, as a few days after viewing it, President Ronald Reagan had a speech in which he proclaimed that he too dreamed that nuclear weapons would be banished from the face of the Earth. A few years after this, Reagan made good on his speech, by signing the Intermediate-Range Nuclear Forces Treaty, which not only limited but destroyed an entire category of nuclear weapons.
Sources:
https://thebulletin.org/facing-nuclear-reality-35-years-after-the-day-after/
https://www.avclub.com/the-day-after-traumatized-a-generation-with-the-horrors-1798447330
https://en.wikipedia.org/wiki/The_Day_After#Production
https://en.wikipedia.org/wiki/The_China_Syndrome
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