The History of Aunt Jemima's Pancake Mix
The history of Aunt Jemima's pancake mix dates back to 1889 when Chris Rutt and Charles Underwood bought a bankrupt flower mill and created the recipe in order to increase demand for flour. Originally, the pancake mix was named "Self Rising Pancake Flower", but after Rutt saw a minstrel show featuring Peter Baker, a black face actor who performed as Aunt Jemima, he decided to name the mix Aunt Jemima.
Later, Rutt and Underwood would sell their company to R.G. Davis who would expand Aunt Jemima nationwide. Davis would develop Aunt Jemima’s image around the country by hiring former slave, Nancy Green and advertiser, James Webb Young. Nancy Green would portray Aunt Jemima, and during an 1893 World Fair in Chicago, Green would cook pancakes and tell stories about living on old plantations in the South. By 1910, they had become pretty popular and peaked in popularity during the 1920s and 1930s. The enticing ads that Young created would “appeal to a certain type of nostalgia--maybe for a world that never existed--but for a world that is depicted as very gracious, luxurious, slow, and gentle, as a place where there were people ready to do things for you at a moment’s notice.”
Aunt Jemima pancake mix was originally targeted at white housewives as “a slave in a box” because “it drew heavily on the themes of plantation slavery and on the servant who had the time and the ability to do things you don’t feel competent to do yourself.” Eventually, African Americans started critiquing the image of Aunt Jemima, a woman who was depicted with big lips and a broad smile, during the Civil Rights movement. Their critiques were heard after Davis sold Aunt Jemima to Quaker Oats. In 1960, Quaker Oats decided to change Aunt Jemima's appearance to be slimmer and lighter skinned. Then, in 1989, Quaker Oats decided to change Aunt Jemima’s appearance again by taking off her accessories and making her look like a working grandma. This is also the appearance that is on the pancake box today.
Overall, the seemingly harmless image of Aunt Jemima has a much deeper history than many people think. The appearance of Aunt Jemima pancake mix embodies the racist stereotypes that have prevailed throughout American history.

Sources:https://en.wikipedia.org/wiki/Aunt_Jemima
https://blogs.scientificamerican.com/food-matters/not-gone-with-the-wind-the-perpetuation-of-the-mammy-stereotype/
Later, Rutt and Underwood would sell their company to R.G. Davis who would expand Aunt Jemima nationwide. Davis would develop Aunt Jemima’s image around the country by hiring former slave, Nancy Green and advertiser, James Webb Young. Nancy Green would portray Aunt Jemima, and during an 1893 World Fair in Chicago, Green would cook pancakes and tell stories about living on old plantations in the South. By 1910, they had become pretty popular and peaked in popularity during the 1920s and 1930s. The enticing ads that Young created would “appeal to a certain type of nostalgia--maybe for a world that never existed--but for a world that is depicted as very gracious, luxurious, slow, and gentle, as a place where there were people ready to do things for you at a moment’s notice.”
Aunt Jemima pancake mix was originally targeted at white housewives as “a slave in a box” because “it drew heavily on the themes of plantation slavery and on the servant who had the time and the ability to do things you don’t feel competent to do yourself.” Eventually, African Americans started critiquing the image of Aunt Jemima, a woman who was depicted with big lips and a broad smile, during the Civil Rights movement. Their critiques were heard after Davis sold Aunt Jemima to Quaker Oats. In 1960, Quaker Oats decided to change Aunt Jemima's appearance to be slimmer and lighter skinned. Then, in 1989, Quaker Oats decided to change Aunt Jemima’s appearance again by taking off her accessories and making her look like a working grandma. This is also the appearance that is on the pancake box today.
Overall, the seemingly harmless image of Aunt Jemima has a much deeper history than many people think. The appearance of Aunt Jemima pancake mix embodies the racist stereotypes that have prevailed throughout American history.
Sources:https://en.wikipedia.org/wiki/Aunt_Jemima
https://blogs.scientificamerican.com/food-matters/not-gone-with-the-wind-the-perpetuation-of-the-mammy-stereotype/






